More than ever companies are expected to be transparent, authentic and to make a significant contribution to the communities in which they operate and the environment at large. Consumers and stakeholders are making business, behaviour and purchase decisions based on this very fact.
It is no longer acceptable to be 'silent', but how you are heard is imperative to the success of both your organisation and your community.
have a more positive image of companies that support social issues and environmental efforts. (1)
say they need to be able to trust a brand before buying from them. (2)
say they consider brand transparency when making buying decisions. (2)
make purchases from value driven businesses. (2)
consider brand value alignment as an important factor in their buying decisions. (2)
would give socially responsible businesses the benefit of the doubt during a crisis. (1)
will purchase a product because a company advocated for an issue they cared about (1)
are willing to pay extra to patronise companies that are committed to CSR. (1)
Facts presented as stories are 22 times more memorable to the human mind (2)
1. Powerful Corporate Social Responsibility Examples for brands
2. Story telling statistics & trends - Go-Globe
We use cookies to analyse website traffic and optimise your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.